B2B Ecommerce ROI Calculator

Work Out Whether the Investment Is Actually Worth It

Model the potential return from B2B ecommerce using your own revenue, order-processing costs and investment assumptions.

B2B ecommerce ROI is not just additional online revenue. Moving existing orders into a lower-cost digital channel can create value too.

Use the calculator to test the case, then change the assumptions to see what is really driving the result.

Calculate Your ROI Read the ROI Guide

Separate New Revenue From Lower-Cost Existing Orders

A better business case

If a customer already places a £5,000 order by email and starts placing the same order online, ecommerce has not created £5,000 of new revenue.

It may still create value through lower processing cost, fewer errors and less manual work. This calculator keeps those effects separate.

Your business case

B2B Ecommerce ROI Calculator

Start with the core figures. Open the optional fields only if you want to refine the model.

Step 1 of 2

Core Assumptions

The minimum figures needed for a useful first model.

Annual B2B revenue

Annual number of orders

Orders currently placed digitally

Target orders placed digitally

Average cost to manually process an order

Initial implementation investment

Treat the result as a model

The Best Test Is Whether the Case Still Works With More Conservative Assumptions

Reduce the optimistic figures and increase the costs. If the investment still makes sense, that is more useful than a spectacular ROI built on assumptions you cannot defend.

Not sure what figures to use?

That Is Useful Information Too

If the important inputs are unknown, Structurell can help work through the current process, available evidence and technical reality before a larger investment decision is made.

Explore B2B Platform Architecture Talk to Structurell